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ATI in the Media

Lorna's bio

Lorna Hollinger is an International EFT Trainer, Master EFT Practitioner,  multi award-winning business owner and Founder of the Australian Tapping Institute where she trains and supports people from across the globe to connect to their passion and create an abundant lifestyle and business.

Lorna has featured as an expert in the areas of EFT/Tapping, relationships, alternate health and women in business. She has appeared in magazines and websites like as Good Health Magazine, SBS Online, The Sydney Morning Herald, The Sun-Herald, The Brisbane Times and Sunday Age as well as The  Herald’s Sunday Life Lifestyle Magazine.

She’s a regular guest on a number of Australian and International podcasts including The Wellness Collective with Nat Kringoudis and Cecilia Ramsdale and Women are the Journey, Goddess at the Grindstone and Venus Warriors. Lorna is a featured EFT Practitioner in Dr Peta Stapleton’s Book – The Science Behind Tapping and the former host of The Tapping Circle, a weekly Live online event to a community of 80,000+ followers.

Lorna’s numerous awards include the Women with Altitudes’ Climb Every Mountain Award (which she now sponsors annually) and the Linking Ladies’ prestigious Woman of Inspiration Award. She is also a nominee for the Telstra Women in Business Awards. Lorna holds Master Practitioner certification in Emotional Freedom Techniques (EFT/Tapping), Diplomas in Life Coaching, Business and Business Management,  and Practitioner certification of Neuro-linguistic Programming.

Selected Interviews and Articles

Approved photos for publicity use

You are welcome to use these photos. Please send us a link at hello@australiantappinginstitute.com.au to let us know where they're being featured.

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I tried 'woo-woo' tapping therapy and, for me, it worked

November 27, 2019 - By Kerri Sackville

I first came across EFT (“emotional freedom technique”) when I was in the throes of a breakup. I’d read all the articles on how to survive heartbreak and had progressed to videos.

In this particular video, a friendly-looking middle-aged man invited the viewer to copy him as he tapped a series of pressure points on his face and body and recited a script.

“Even though I feel broken-hearted,” he began, whilst tapping on the side of his hand, “I choose to love and accept myself anyway.”

It seemed woo woo and unlikely, but I was curious, and had nothing to lose. I followed along.

Now, I’m a deeply cynical person. I don’t believe in star signs, or the healing powers of crystals, or asking the universe for favours. But this worked. By the end of the five-minute video – which moved through an exploration of the negative feelings associated with heartbreak and ended with positive affirmations – I felt much better.

Since that day, I have used EFT tapping for anxiety, sadness, anger and more, and it never fails to bring relief.

EFT tapping works by combining the articulation of negative thoughts, feelings and memories with tapping on various acupressure points on the body. According to Lorna Hollinger, CEO of the Australian Tapping Institute, the aim of EFT is to calm the body’s emotional response to memories and experiences, and to reduce or eliminate distress around those memories and experiences. She offers the example of a person with a dog phobia, who uses EFT to clear the fear associated with encounters with dogs.

“Tapping rewires the fight or flight response in the brain so the memory will no longer be scary,” she tells me.

“The encounter with the dog still happened, but the memory will no longer create that stress response.”

On a very basic level, EFT requires you to recognise and feel your feelings, to sit with the pain or stress or trauma, instead of constantly pushing it away.

Khadine Aharon is an accredited clinical social worker and therapist who uses EFT extensively in her practice. “So often we try to avoid emotion or reframe things,” she says, “but with EFT you really honour the shitty stuff, the painful stuff, the deep stuff that you don’t often talk about.”

The concept of facing and accepting negative emotions is fundamental to mindfulness and forms the basis of much therapeutic treatment, such as the PTSD cure pioneered by Dr Clare Weekes. But EFT offers the added benefit of tapping on pressure points, which is effective in reducing stress even without the spoken word.

“We know from research that even when we tap on the points with nothing else, even a script, we get a reduction in the stress hormone cortisol,” says Aharon. “But when you tailor it to the individual’s needs [with a personalised script] you get a bigger reduction in symptoms and more transformation”

Hollinger adds: “Acknowledging the emotion is important, but [without the tapping] the energy in the body that is stuck stays stuck. You need to shift the energy in the body that’s blocked.”

I wince when she talks about “shifting energy”; I’m still not comfortable with the woo woo aspect. But, of course, the Chinese have been working with meridians and acupressure points for thousands of years. And, as Hollinger reminds me, we instinctively use tapping for comfort.

“We all pat our babies on the back or bum to calm them,” she says. “There are two prime meridian circuitries down the back and under the bottom. We may call it ‘patting’ but it’s still tapping.”

Through EFT, the person is encouraged to move through negative feelings towards a more positive reframing.

“You always follow up with an affirmation,” Aharon tells me. “ You’re not saying the trauma is okay, you’re saying, ‘even though the terrible event happened to me, I’m still okay’.”

Both Aharon and Hollinger believe there is a place for DIY tapping, and the YouTube videos and the generic scripts they offer. They warn, however, that deeper work around more serious trauma can only be accomplished with a trained EFT practitioner.

Having said that, you can tap away at any time you are feeling heightened emotion.

“Tapping on one pressure point when you’re venting, or angry, or anxious can take the energy out of the emotion. You can avoid the brain fog that comes with intense stress.”

Recent scientific studies have proved the efficacy of EFT, and the evidence continues to grow. EFT may be woo woo, but the proof is in the pudding.

Can you tap your stress away?

27 MAY 2019 - By Yasmin Noone

Tapping may seem like a far-fetched form of energy healing. But as new SBS series ‘Medicine or Myth?’ discovers, it might actually be a valid way to relieve your stress.

As Lou was fighting the physicality of chronic fatigue, her mind and spirit were battling a serious episode of stress.

The Queenslander tells SBS that the illness took away her independence, career and friendships. But tapping, an energetic therapy based on Chinese medicine teachings, helped Lou reduce stress and reclaim her identity.

“My first tapping session changed everything,” Lou says in episode two of the new series, Medicine or Myth airing on SBS on Monday 27 May at 8.30pm.

Lou has since become a tapping coach and advocates that the alternative treatment can reduce stress and physical pain in all who try it. “Everyone should be doing it…It’s free, there’s no prescription, you just tap and you feel different.”


“Everyone should be doing it…It’s free, there’s no prescription, you just tap and you feel different.”


‘Tapping’ – the colloquial term for Emotional Freedom Techniques (EFT) – is a psychological intervention combining the acupuncture principles established within Traditional Chinese Medicine and neuro-linguistic programming.

The idea is that by using your fingers to tap the meridian points on your body (instead of an acupuncture needle), you can release the energy blockages that are causing you to feel fear, anxiety and stress.

The trick is to focus your mind on a problem you’re experiencing or, have a professional practitioner guide you through a verbal counselling session, while you’re tapping your body.

Tapping practitioner and founder of the Australian Tapping Institute, Lorna Hollinger, explains that the technique is designed to rewire the natural pathways of the brain and reduce symptoms of illness like stress.

“Everything that happens in our lives gets tagged in your brain,” Scottish-born Hollinger tells SBS. “When you get frightened about something, it’s because your brain has tagged that situation as being ‘unsafe’ back when a fearful event occurred. But tapping un-tags these thoughts, ideas and reoccurring patterns in your brain.”

In essence, tapping aims to break down past programming that associates an action or event with a feeling of fear and stress, while reforming positive associations.

“Imagine someone who says ‘I’ve got anxiety or stress’. People usually treat these feelings as table top issues. But with tapping, we aim to fix the table legs: the issues that are holding the thoughts up together that are causing you to feel anxiety or stress.”


In essence, tapping aims to break down past programming that associates an action or event with a feeling of fear and stress, while reforming positive associations.


The other major benefit to the energy intervention, according to Hollinger, is the speed in which it works compared to traditional psychological therapies alone.

“When you’re tapping, it just feels like this amazing level of calm comes over you straight away. It also feels like my blood is moving in my veins as you feel the energy move through your body. The more you tap, the more calming it is and the more flow you feel.”

The simple remedy sounds amazing but does it work? Medicine or Myth put tapping to trial, testing it on people throughout Australia who had been experiencing stress for more than three years and showed symptoms such as anxiety and short temperedness.

Around 65 per cent of participants found that the technique relaxed them, while 90 per cent said they would continue the technique to reduce stress.

Other research suggests that tapping may be beneficial for the management of post-traumatic stress disorderdepression and food cravings.

2012 paper reporting a broad meta-study of acupoint tapping (EFT) research found that tapping with fingers on acupuncture points successfully releases the emotional pain associated with traumatic memories. The results were also found to be fast and long lasting.

Bond University in Queensland is currently undertaking research into tapping to determine how it compares to other interventions in relieving stress. Reports say the researchers will measure participant’s cortisol levels before and after they experience tapping, education and relaxation sessions to test the impact of each intervention.

This article provides general information only and does not recommend or endorse any particular treatment. It is not intended to replace the advice provided by your own doctor or medical or health professional.

Are alternative remedies simply a myth or do they have a place alongside modern medicine? Medicine or Myth? follows everyday Australians as they pitch their diverse and sometimes divisive health remedies to a panel of medical experts, led by Dr Charlie Teo, in the hope of being selected for a real-world trial.

#MedicineorMyth, an eight-week series, airs every Monday at 8.30 pm on SBS. or catch up anytime on SBS On Demand.

How to do DIY 'acupuncture without needles'

November 10, 2018 - By Joanna Webber

It sounds weird, but tapping your fingers on specific parts of your body while making powerful, self-affirming statements rewires your brain and helps restore emotional, physical and mental health.

Called emotional freedom techniques (EFT) or “tapping”, the process combines ancient Chinese acupressure with modern psychology and is being used to treat everything from anxiety and phobias to chronic pain, addiction and weight loss.

“It’s acupuncture without the needles,” says Lorna Hollinger, CEO of the Australian Tapping Institute. “What can it be used for? The list is endless. People who have experienced trauma, and people with physical ailments or pain in their body can clear the emotional causes of those ailments by tapping.”

Traditional Chinese medicine says life energy, or “qi”, flows through electrical circuits in the body called meridians. Painful experiences, and the emotions attached to them, cause disturbances in this energy system.

“Tapping releases emotional issues that are blocking your energy flow,” says Hollinger. “You’re tapping on the acupuncture points but there is also a psychological aspect. As you’re tapping and saying the phrases, you’re calming your nervous system and deactivating your body’s fight-or-flight response.”

Tapping has been around since World War I when it was used to treat shell-shocked soldiers returning from the battlefield. A 2013 clinical trial involving veterans with post-traumatic stress disorder found their symptoms eased by 64 per cent after just six hour-long tapping sessions.

The technique is also proving to be effective for addictions. Dr Peta Stapleton, a senior lecturer at Bond University, studied 120 obese patients who admitted to being powerless over food cravings. All reported their cravings disappeared with tapping.

“It’s an easy, practical and safe way to manage body and mind issues,” says Hollinger. “While a practitioner can help you work through deep issues, the great thing about tapping is once you know how, you can do it by yourself.”

So, how do you start tapping? First, pick a problem. It could be physical pain, stress, cravings, fear, a limiting belief. Rate its intensity level from one to 10, with 10 being the highest, just so you can check for changes in intensity as you go.

Next, compose a “set-up statement”. This always starts with “Even though…” and ends with a powerful affirmation. Hollinger explains: “If you’re targeting stress, your set-up statement might be, ‘Even though I’m feeling really stressed today, I deeply love and accept myself’.”

Repeat the set-up statement three times while tapping on the “karate chop point”, or the soft edge of your hand just below your pinkie. You can then move on to doing “rounds”.

A basic “tapping round” includes the point where the eyebrow meets the nose, the side of the eye near the temple, on the bone under the eye, under the nose, under the mouth, under the collarbone, under the arm, and finally, on top of the head.

As you tap, tune into the issue, saying what it is and all the nuances around it. “We call this truth-telling,” says Hollinger. “If you’re working with pain, you could say, ‘This pain in my body …’ as you tap on the side of the eye. Then, after acknowledging the problem, begin to say phrases for a new outcome. “You might say, ‘I choose to let this stress go now,’ or, ‘It’s safe to let this stress go,’ ” says Hollinger.

“The process takes a little getting used to but once you get the hang of it and feel the results, you’ll be hooked.”

This article appears in Sunday Life magazine within the Sun-Herald and the Sunday Age on sale November 11.

Testimonials

  • Kate KingwellKate KingwellAdvanced Clinical EFT Practitioner Clinical EFT Practitioner Energy Medicine Practitioner Life Coach Clinical Hypnotherapy & Strategic Psychotherapist Reiki 1 & 2 Practitioner

    This course has finally got me to be where I want to be when I grow up! Helping others to empower themselves by releasing blocks.

  • SandraSandraEFT Practitioner student

    "What are you waiting for? sign up!
    I knew I needed to find something else to study in the spiritual and healing side of life. I was looking to learn tapping and came across ATI by chance. I really liked that this course had the tapping and the life coaching because one really goes with the other. I feel in this day and age we have lost our way and this course has really empowered me to help others. I love the fact that we have such a warm and friendly community where everyone supports each other too."

  • Eva CarterEva Carter

    "This Tapping Circle course is brilliant and exactly what I needed right now, to expand my business into more group settings! The detail that the modules explore is all-encompassing and extremely thorough. It's really everything you need to know, from concept, planning, set up and execution...right down to the details of the physical props and equipment required. The simply-explained (but detailed) modules in website selection, billing and software are such excellent additions and something I was looking for!

  • Nicole Hydes-BrowneNicole Hydes-Browne

    Advanced Clinical EFT Practitioner and Life Coach, Neurodivergent Wellbeing Coach & Founder of The FEMME Shed - a Community Supporting Women Navigating Neurodiversity.

  • Aimee JaenschAimee Jaensch

    "I absolutely loved the Tapping Circle Success Course, Lorna is an amazing trainer with so much passion, knowledge and experience, and she was very generous with what she shared in it! Not only is there a step by step process of all aspects of running a tapping circle, but there are also videos on how to invite people, choosing the topic, how to get paid, creating Canva graphics for it, and even a whole recorded series of a past Tapping Circle that Lorna herself did - so insightful and helpful! I now feel confident that I could do my own Group Tapping Circle! Thanks Lorna!"

  • Annie SmithAnnie SmithEFT with Annie Smith

    "I totally loved this course, it was just what I was looking for before holding my first ever group online tapping session, so thank you very much !! The lesson videos are short and jammed packed with everything anyone needs to know. This course covers everything from thinking about holding a group session, planning the group session, what equipment is needed, to promoting and enrolment, right up to actually conducting the group sessions. Nothing has been left out. I have finished this course with every question I had, having been answered and any doubt or concern I had totally erased. I am now looking forward to holding my first online group tapping session knowing I am completely prepared. Thank you Lorna and Australian Tapping Institute for yet another amazing course. 👏 "

  • Madelaine AllenMadelaine Allen@mindfullymadelaine

    "This course has helped me understand what makes a tapping circle great, both in a live setting & an online setting! I am really looking forward to launching my first online session at the end of the month with confidence & a few new tricks up my sleeve thanks to this course!"

  • Jess MunksJess MunksThe Tapping Space

    "After being able to build a sustainable space online over the past two years, I've been scared to dip my toe into the face to face world. Despite my heart calling to connect with a greater circle. Lorna, You've managed to squash all of my what ifs, by covering so many of the circulating questions I had in my head with the content you've provided in this course.

    It's allowed me to consider the things I'm already doing, and incorporate these new learnings and pleasant reminders, to ensure I can provide an even better experience for my clients in a group or circle space.
    🙏"

  • RochelleRochelleCurrent EFT Student

    "Highly recommend this course, you won't be sorry! What I'm loving the most about the course is the online community and I'm learning a lot. The course really will stretch you, but in a good way, both professional and personal, whether you just want to explore more about life coaching or EFT. Head office is so helpful and I like that the answers to my question appear in the online community so everyone learns from it."

  • DeniseDeniseEFT Practitioner

    I started with the free courses...and felt the stress and anger lift, so I decided to enrol. It has been great, I am learning to help others as well as improve myself - can't ask for anything more. The course is well organised and run, with help whenever you need it, it doesn't matter that I am in a different part of the country.

  • Pam ShimodaPam ShimodaAdvanced EFT Practitioner

    "This course has truly changed my life and was worth every penny!"

    I recently completed my Advanced Practitioner Training in Life Coaching and EFT with the wonderful and inspirational Lorna Hollinger at The Australian Tapping Institute. This course has truly changed my life and was worth every penny! The course is comprehensive, wonderfully presented and leaves no stone unturned. You don’t just grow as a practitioner, but blossom as a person also, as so much of he curriculum is around self development. The available support is amazing and I simply can’t recommend this highly enough.

  • BronjaBronja48, Accountant, EFT advocate

    “I have taken away a really great tool that I can use on myself. Its always been easy for me to think things are easy for me, and I don’t acknowledge it. This course is great for anyone who is suffering from addictions, depression or other mental health issues. I will be tapping every day.”

  • Alix GreerAlix GreerShropshire, England, (www.selfempoweredhearts.com)

    “I knew as soon as I saw ATI’s EFT training it was what I was meant to do and I was truly blown away what I came away learning and discovering. Doing my EFT training with ATI was out of this world. I learnt so much that I walked away feeling confident to use tapping for myself and clients. Lorna has an amazing way to bring the best out in you and makes you feel at ease to practice and develop your EFT tapping skills. They make it very practical, informative but most of all fun. I'm now back home in England I am known in my local area as “the tapping girl” and hold live workshops, events and now coach worldwide to women using EFT to create shifts in their lives. I am truly grateful for your support and training Lorna. I highly recommend you train with ATI as you are truly looked after and supported throughout the training.”

  • Hannah IniaHannah IniaSydney, Australia - EFT Practitioner, Medium, Workshop facilitator

    “I first met Lorna from ATI a number of years ago when I wanted to learn EFT to help heal my grand daughters weeping ears. Little did I know that I would end up becoming an EFT Practitioner. Instead of just tapping on my issues in the private sessions, Lorna taught me how to successfully tap on others too. Over time I got to the root of my grand daughters real issues and her ears started to heal. Its then I knew I wanted to use Tapping to help other people so I enrolled in the Practitioner certification course and graduated in April 2016. I have recently completed my first international training workshop in my home town in New Zealand. I am so excited about where this EFT journey will take me next.”

  • Marie CoppMarie CoppPractitioner of EFT & Life Coaching, Founder of Essential Health Harmony, Essential oils advocate

    "I completed my EFT Practitioner and Life Coaching Certification late last year through ATI. It was such a valuable learning experience for me which I've been able to incorporate into my wellness business as a powerful tool to help others. Empowering others to live their best lives is what Lorna and ATI are all about! Very grateful indeed!"

  • Alesia De LucaAlesia De LucaAdvanced EFT & Life Coach Practitioner, Pharmacist, Founder of Mind Body Logic, Brisbane, Australia

    "After researching several courses offering EFT and Life Coaching certification, I decided to enrol with Lorna Hollinger and the Australian Tapping Institute. The course content is second to none and the ongoing support offered is incredibly valuable both during and after the course completion. ATI is not only and excellent platform of education but it is also a wonderful community to be part of. Lorna is incredibly knowledgeable and encouraging and I have grown both personally and professionally through the foundational skill set I have gained, learning and applying this healing modality. My ATI journey has been an incredibly life changing and rewarding journey for me! One that has allowed me to follow my passion with confidence, to help serve others in their desire to live their most fulfilling and joyous life. I am truly grateful for the experience and wouldn't hesitate to recommend Lorna and the ATI team."

  • Irene HickmanIrene HickmanEFT & Life Coach Practitioner, Queensland, Australia

    "I have been going through my notes to get a sense of how far I’ve come since I’ve started with ATI. Turns out it was a great idea, as I am amazed at the things I thought were big issues only 7 months ago and they don’t even rate any more!"

  • Sue WeeksSue WeeksEFT & Life Coach Practitioner, South Australia

    "Most excitingly for me, is that my husband and I, who were ‘on very shaky ground’, are now happier together than we have ever been."

  • Lea RutterLea RutterAdvanced EFT & Life Coach Practitioner, Australia

    "I had no idea that the person I would become, would be so different. There is this beautiful community that you become part of, there is constant support. I have met people through the course that will be friends for life."

  • Laura AdamsLaura AdamsAdvanced EFT & Life Coach Practitioner, Founder of Wish Tree Counselling, Queensland, Australia

    "I am forever surprised by the magic of EFT, This course was so empowering and I would highly recommend it to anyone who wants to develop their personal growth and or work with others in a healing capacity."


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If you love Tapping, marketing, biz talk & living a whole-hearted life, it's for you!