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ATI in the Media

Lorna's bio

Lorna Hollinger is an International EFT Trainer, Master EFT Practitioner,  multi award-winning business owner and Founder of the Australian Tapping Institute where she trains and supports people from across the globe to connect to their passion and create an abundant lifestyle and business.

Lorna has featured as an expert in the areas of EFT/Tapping, relationships, alternate health and women in business. She has appeared in magazines and websites like as Good Health Magazine, SBS Online, The Sydney Morning Herald, The Sun-Herald, The Brisbane Times and Sunday Age as well as The  Herald’s Sunday Life Lifestyle Magazine.

She’s a regular guest on a number of Australian and International podcasts including The Wellness Collective with Nat Kringoudis and Cecilia Ramsdale and Women are the Journey, Goddess at the Grindstone and Venus Warriors. Lorna is a featured EFT Practitioner in Dr Peta Stapleton’s Book – The Science Behind Tapping and the former host of The Tapping Circle, a weekly Live online event to a community of 80,000+ followers.

Lorna’s numerous awards include the Women with Altitudes’ Climb Every Mountain Award (which she now sponsors annually) and the Linking Ladies’ prestigious Woman of Inspiration Award. She is also a nominee for the Telstra Women in Business Awards. Lorna holds Master Practitioner certification in Emotional Freedom Techniques (EFT/Tapping), Diplomas in Life Coaching, Business and Business Management,  and Practitioner certification of Neuro-linguistic Programming.

Selected Interviews and Articles

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I tried 'woo-woo' tapping therapy and, for me, it worked

November 27, 2019 - By Kerri Sackville

I first came across EFT (“emotional freedom technique”) when I was in the throes of a breakup. I’d read all the articles on how to survive heartbreak and had progressed to videos.

In this particular video, a friendly-looking middle-aged man invited the viewer to copy him as he tapped a series of pressure points on his face and body and recited a script.

“Even though I feel broken-hearted,” he began, whilst tapping on the side of his hand, “I choose to love and accept myself anyway.”

It seemed woo woo and unlikely, but I was curious, and had nothing to lose. I followed along.

Now, I’m a deeply cynical person. I don’t believe in star signs, or the healing powers of crystals, or asking the universe for favours. But this worked. By the end of the five-minute video – which moved through an exploration of the negative feelings associated with heartbreak and ended with positive affirmations – I felt much better.

Since that day, I have used EFT tapping for anxiety, sadness, anger and more, and it never fails to bring relief.

EFT tapping works by combining the articulation of negative thoughts, feelings and memories with tapping on various acupressure points on the body. According to Lorna Hollinger, CEO of the Australian Tapping Institute, the aim of EFT is to calm the body’s emotional response to memories and experiences, and to reduce or eliminate distress around those memories and experiences. She offers the example of a person with a dog phobia, who uses EFT to clear the fear associated with encounters with dogs.

“Tapping rewires the fight or flight response in the brain so the memory will no longer be scary,” she tells me.

“The encounter with the dog still happened, but the memory will no longer create that stress response.”

On a very basic level, EFT requires you to recognise and feel your feelings, to sit with the pain or stress or trauma, instead of constantly pushing it away.

Khadine Aharon is an accredited clinical social worker and therapist who uses EFT extensively in her practice. “So often we try to avoid emotion or reframe things,” she says, “but with EFT you really honour the shitty stuff, the painful stuff, the deep stuff that you don’t often talk about.”

The concept of facing and accepting negative emotions is fundamental to mindfulness and forms the basis of much therapeutic treatment, such as the PTSD cure pioneered by Dr Clare Weekes. But EFT offers the added benefit of tapping on pressure points, which is effective in reducing stress even without the spoken word.

“We know from research that even when we tap on the points with nothing else, even a script, we get a reduction in the stress hormone cortisol,” says Aharon. “But when you tailor it to the individual’s needs [with a personalised script] you get a bigger reduction in symptoms and more transformation”

Hollinger adds: “Acknowledging the emotion is important, but [without the tapping] the energy in the body that is stuck stays stuck. You need to shift the energy in the body that’s blocked.”

I wince when she talks about “shifting energy”; I’m still not comfortable with the woo woo aspect. But, of course, the Chinese have been working with meridians and acupressure points for thousands of years. And, as Hollinger reminds me, we instinctively use tapping for comfort.

“We all pat our babies on the back or bum to calm them,” she says. “There are two prime meridian circuitries down the back and under the bottom. We may call it ‘patting’ but it’s still tapping.”

Through EFT, the person is encouraged to move through negative feelings towards a more positive reframing.

“You always follow up with an affirmation,” Aharon tells me. “ You’re not saying the trauma is okay, you’re saying, ‘even though the terrible event happened to me, I’m still okay’.”

Both Aharon and Hollinger believe there is a place for DIY tapping, and the YouTube videos and the generic scripts they offer. They warn, however, that deeper work around more serious trauma can only be accomplished with a trained EFT practitioner.

Having said that, you can tap away at any time you are feeling heightened emotion.

“Tapping on one pressure point when you’re venting, or angry, or anxious can take the energy out of the emotion. You can avoid the brain fog that comes with intense stress.”

Recent scientific studies have proved the efficacy of EFT, and the evidence continues to grow. EFT may be woo woo, but the proof is in the pudding.

Can you tap your stress away?

27 MAY 2019 - By Yasmin Noone

Tapping may seem like a far-fetched form of energy healing. But as new SBS series ‘Medicine or Myth?’ discovers, it might actually be a valid way to relieve your stress.

As Lou was fighting the physicality of chronic fatigue, her mind and spirit were battling a serious episode of stress.

The Queenslander tells SBS that the illness took away her independence, career and friendships. But tapping, an energetic therapy based on Chinese medicine teachings, helped Lou reduce stress and reclaim her identity.

“My first tapping session changed everything,” Lou says in episode two of the new series, Medicine or Myth airing on SBS on Monday 27 May at 8.30pm.

Lou has since become a tapping coach and advocates that the alternative treatment can reduce stress and physical pain in all who try it. “Everyone should be doing it…It’s free, there’s no prescription, you just tap and you feel different.”


“Everyone should be doing it…It’s free, there’s no prescription, you just tap and you feel different.”


‘Tapping’ – the colloquial term for Emotional Freedom Techniques (EFT) – is a psychological intervention combining the acupuncture principles established within Traditional Chinese Medicine and neuro-linguistic programming.

The idea is that by using your fingers to tap the meridian points on your body (instead of an acupuncture needle), you can release the energy blockages that are causing you to feel fear, anxiety and stress.

The trick is to focus your mind on a problem you’re experiencing or, have a professional practitioner guide you through a verbal counselling session, while you’re tapping your body.

Tapping practitioner and founder of the Australian Tapping Institute, Lorna Hollinger, explains that the technique is designed to rewire the natural pathways of the brain and reduce symptoms of illness like stress.

“Everything that happens in our lives gets tagged in your brain,” Scottish-born Hollinger tells SBS. “When you get frightened about something, it’s because your brain has tagged that situation as being ‘unsafe’ back when a fearful event occurred. But tapping un-tags these thoughts, ideas and reoccurring patterns in your brain.”

In essence, tapping aims to break down past programming that associates an action or event with a feeling of fear and stress, while reforming positive associations.

“Imagine someone who says ‘I’ve got anxiety or stress’. People usually treat these feelings as table top issues. But with tapping, we aim to fix the table legs: the issues that are holding the thoughts up together that are causing you to feel anxiety or stress.”


In essence, tapping aims to break down past programming that associates an action or event with a feeling of fear and stress, while reforming positive associations.


The other major benefit to the energy intervention, according to Hollinger, is the speed in which it works compared to traditional psychological therapies alone.

“When you’re tapping, it just feels like this amazing level of calm comes over you straight away. It also feels like my blood is moving in my veins as you feel the energy move through your body. The more you tap, the more calming it is and the more flow you feel.”

The simple remedy sounds amazing but does it work? Medicine or Myth put tapping to trial, testing it on people throughout Australia who had been experiencing stress for more than three years and showed symptoms such as anxiety and short temperedness.

Around 65 per cent of participants found that the technique relaxed them, while 90 per cent said they would continue the technique to reduce stress.

Other research suggests that tapping may be beneficial for the management of post-traumatic stress disorderdepression and food cravings.

2012 paper reporting a broad meta-study of acupoint tapping (EFT) research found that tapping with fingers on acupuncture points successfully releases the emotional pain associated with traumatic memories. The results were also found to be fast and long lasting.

Bond University in Queensland is currently undertaking research into tapping to determine how it compares to other interventions in relieving stress. Reports say the researchers will measure participant’s cortisol levels before and after they experience tapping, education and relaxation sessions to test the impact of each intervention.

This article provides general information only and does not recommend or endorse any particular treatment. It is not intended to replace the advice provided by your own doctor or medical or health professional.

Are alternative remedies simply a myth or do they have a place alongside modern medicine? Medicine or Myth? follows everyday Australians as they pitch their diverse and sometimes divisive health remedies to a panel of medical experts, led by Dr Charlie Teo, in the hope of being selected for a real-world trial.

#MedicineorMyth, an eight-week series, airs every Monday at 8.30 pm on SBS. or catch up anytime on SBS On Demand.

How to do DIY 'acupuncture without needles'

November 10, 2018 - By Joanna Webber

It sounds weird, but tapping your fingers on specific parts of your body while making powerful, self-affirming statements rewires your brain and helps restore emotional, physical and mental health.

Called emotional freedom techniques (EFT) or “tapping”, the process combines ancient Chinese acupressure with modern psychology and is being used to treat everything from anxiety and phobias to chronic pain, addiction and weight loss.

“It’s acupuncture without the needles,” says Lorna Hollinger, CEO of the Australian Tapping Institute. “What can it be used for? The list is endless. People who have experienced trauma, and people with physical ailments or pain in their body can clear the emotional causes of those ailments by tapping.”

Traditional Chinese medicine says life energy, or “qi”, flows through electrical circuits in the body called meridians. Painful experiences, and the emotions attached to them, cause disturbances in this energy system.

“Tapping releases emotional issues that are blocking your energy flow,” says Hollinger. “You’re tapping on the acupuncture points but there is also a psychological aspect. As you’re tapping and saying the phrases, you’re calming your nervous system and deactivating your body’s fight-or-flight response.”

Tapping has been around since World War I when it was used to treat shell-shocked soldiers returning from the battlefield. A 2013 clinical trial involving veterans with post-traumatic stress disorder found their symptoms eased by 64 per cent after just six hour-long tapping sessions.

The technique is also proving to be effective for addictions. Dr Peta Stapleton, a senior lecturer at Bond University, studied 120 obese patients who admitted to being powerless over food cravings. All reported their cravings disappeared with tapping.

“It’s an easy, practical and safe way to manage body and mind issues,” says Hollinger. “While a practitioner can help you work through deep issues, the great thing about tapping is once you know how, you can do it by yourself.”

So, how do you start tapping? First, pick a problem. It could be physical pain, stress, cravings, fear, a limiting belief. Rate its intensity level from one to 10, with 10 being the highest, just so you can check for changes in intensity as you go.

Next, compose a “set-up statement”. This always starts with “Even though…” and ends with a powerful affirmation. Hollinger explains: “If you’re targeting stress, your set-up statement might be, ‘Even though I’m feeling really stressed today, I deeply love and accept myself’.”

Repeat the set-up statement three times while tapping on the “karate chop point”, or the soft edge of your hand just below your pinkie. You can then move on to doing “rounds”.

A basic “tapping round” includes the point where the eyebrow meets the nose, the side of the eye near the temple, on the bone under the eye, under the nose, under the mouth, under the collarbone, under the arm, and finally, on top of the head.

As you tap, tune into the issue, saying what it is and all the nuances around it. “We call this truth-telling,” says Hollinger. “If you’re working with pain, you could say, ‘This pain in my body …’ as you tap on the side of the eye. Then, after acknowledging the problem, begin to say phrases for a new outcome. “You might say, ‘I choose to let this stress go now,’ or, ‘It’s safe to let this stress go,’ ” says Hollinger.

“The process takes a little getting used to but once you get the hang of it and feel the results, you’ll be hooked.”

This article appears in Sunday Life magazine within the Sun-Herald and the Sunday Age on sale November 11.