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Marketing your Practice

Australian Tapping Institute / Marketing your Practice

When marketing stress you out – Tapping sequence

When I first started this business I would find myself so stressed out with marketing because I came into this business to help people, to do Tapping with people, not to get great at marketing. But after bashing my head against a wall for long enough I realised unless I embraced marketing  my business was going to fail. I realised that marketing was simply about attracting people who wanted what I offered. It didnt have to be yucky. It didnt need to be sleazy either. Come tap with me as we walk past the overwhelm that you're feeling and step into a calmer place, with a much clearer head....

Why the key to the success of my business is looking after myself

Why do I need to look after myself? In the early days of your business, your EFT Practice - you are IT! You are your business.  No one else. Not only can this feel like a huge responsibility not to mention overwhelming it’s also imperative that you start off on the right foot. There is such a social trend these days to talk about self-care and while I have also bought into this movement to some extent I am not sure the majority of us even know what it really means. For me, particularly in this coaching/practitioner space is about recognising burn out long before it arrives. It is recognising when you are doing too much, and trying to fit too much in. This can be challenging when your...

How my mindset will impact the success of my business & what to do about it

Have I got what it takes? This chapter possibly should have been chapter one of this book. It’s possibly the most asked question that either I get from my students or it’s the most asked question in your head. Have I got what it takes? I don’t have my own life sorted, how can I help others? I don’t even know where to start…. Any of these sounding like the conversation replaying in your head? One of the myths of working with other people is the idea that you must have your own life completely sorted out before you can help other people. If we all adopted that belief none of us would be equipped to help other people. I’m going to burst that bubble for you - no one has their life...

Other essential tools to run a thriving Practitioner business

Why do I need to have more than EFT in my tool kit? (core skills) I started my coaching/practitioner practice as a life coach and NLP Practitioner then added EFT later. When I wanted to do my EFT training, I wanted to get trained as fast as I could. Finding a course in my city, that was happening within the next 6 months was challenging and I live in one of the world’s largest cities too. So, I found an international online course and enrolled in it. This course taught me EFT and how to apply it with clients. Nothing else. I spent the whole time I was studying this course thinking that if I didn’t have life coaching skills, didn’t understand the power of great questions...

Why Would Someone Pay an EFT Practitioner?

What’s it like to be an EFT Coach-Practitioner? I know that being an EFT Practitioner, an EFT Coaching Practitioner, EFT Coach or whatever words you want to use - is both rewarding and humbling at the same time. For me it has always been such a privilege to work with each and every client who has come to me.  The honour comes because they chose me to work with them.  Our clients share their inner most secrets, they confide in us their most pressing issues and to work through their deepest problems. They chose me to hear them. To be that one person who listened to what they were saying and what they weren’t saying. They chose me to hold space for them. To listen without...